Fresh Gourmet Croutons
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Fresh Gourmet® Introduces Bilingual Packaging for the Hispanic Market

[Los Angeles, California; October, 2005]: Fresh Gourmet Company, manufacturers of the #1 selling brand of produce croutons, today announced the introduction of bilingual packaging for their line of specialty croutons in an effort to meet the needs of Hispanic retailers and consumers.

Long considered an innovator and brand leader, Fresh Gourmet is focused on maintaining their #1 produce crouton status and accelerating their position as the fastest growing crouton overall, by evolving with the needs of retailers and consumers.

At 19 percent of the population, Hispanic consumers command a large portion of the national buying power. Hispanic spending has increased by 54 percent since 2000, and is estimated at $778 million for 2005.

"Fresh Gourmet has always strived to serve the customer," said Brandon Steele, Vice President of Marketing for Fresh Gourmet. "Our products are very popular with Hispanic retailers and consumers, and we believe that it is important to speak directly to that market, through both bilingual packaging and appealing flavor profiles."

Fresh Gourmet is the category leader in produce croutons, and the #1 crouton sold in Mexico. With the introduction of their bilingual line, Fresh Gourmet will be the first and only national brand of croutons to feature products and packaging tailored to the Hispanic market.

In addition to bilingual packaging for four of their most popular varieties, Fresh Gourmet will introduce two new break-out flavors, Chile Lime/Chile Limón and Pico De Gallo, created specifically for Hispanic consumers.

The Fresh Gourmet bilingual packaging line is available in the following varieties:
- Cheese & Garlic/Queso y Ajo
- Classic Caesar/Cesar
- Italian Seasoned/Italiano
- Chile Lime/Chile Limón
- Pico De Gallo
- Ranch

Fresh Gourmet offers multiple merchandising options, from pre-packed pallet programs to overhead racks and any size or shape of POS display. For more information or to order, call our Customer Care Department, (7 am to 5 pm Pacific Standard Time): (800) 632-9296.

ABOUT FRESH GOURMET

Fresh Gourmet, a division of Sugar Foods Corporation, is the number one brand of croutons sold in the produce department. Long known for the innovative approach that inspired the original produce crouton, the Fresh Gourmet brand offers the largest variety of croutons available on the market today, and continues its forward-thinking tradition through the development of premium, all-natural stuffings, and toppings. For over 25 years, Fresh Gourmet has proudly delivered on its original mission—to drive sales in the produce department.

For more information, please visit www.freshgourmet.com

CONTACT INFORMATION

info@sugarfoods.com
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