Fresh Gourmet Croutons
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Did you know all our Crunchy Toppings are produced in a PEANUT-FREE facility?
Did you know 28% of consumers report Healthy Menu Options as the #1 category they want more of when dining out? (Source: NPD group 2007)


Fresh Gourmet® Introduces
Crunchy Toppings™ for Produce

Category leader introduces Crunchy Toppings,
capitalizing on consumer quest for upscale salads

[Los Angeles, California; March, 2006] Fresh Gourmet Company, manufacturers of the #1 selling brand of produce croutons, today announced the rollout of their new line, FRESH GOURMET CRUNCHY TOPPINGS™.

The popularity of entrée salads has experienced phenomenal growth in all areas of foodservice. In 2004, sales within this category grew 27% against the prior year, and consumer demand continues to climb, particularly in the protein and ethnic salads categories. Retail customers are now seeking a similar restaurant-quality experience at home.

FRESH GOURMET CRUNCHY TOPPINGS™ is the first product of its kind to offer retailers an opportunity to drive sales by providing consumers the tools with which to create the salads they crave. Crunchy Toppings™ fills the current retail void by offering the textures and flavors sought by customers who wish to prepare the upscale, entrée and ethnic salads they have grown accustomed to when dining out.

“We are thrilled to introduce this latest addition to our line of quality foods,” said Brandon Steele, Vice President of Marketing for Fresh Gourmet. “Having been in the crouton business as long as we have, we’ve anticipated a growing consumer demand for crunchy, flavorful salad topping options. Our packaging capitalizes on a growing trend toward healthy eating by featuring a variety of salads sprinkled with our toppings, photographed to emphasize the bold, dynamic and mouth-watering aspects of healthy, produce-rich eating.”

FRESH GOURMET CRUNCHY TOPPINGS™ are available in six varieties, contain zero Trans Fats, and come in 3.5 oz packages, with a retail price point of $2.49:

• Crispy Onions
     Lightly Salted
     Garlic Pepper
• Tortilla Strips
     Lightly Salted
     Santa Fe Style
• Wonton Strips
     Garlic Ginger
     Wasabi Ranch


Each bag of FRESH GOURMENT CRUNCHY TOPPINGS™ offers a 55¢ instant redeemable on-pack coupon, good towards bagged salad. This six-month introductory offer works in concert with proximal merchandising near bagged salads to drive the purchase of both produce and Crunchy Toppings™.

Fresh Gourmet’s convenient packaging specifications for CRUNCHY TOPPINGS™ include:
• Resealable Standup Pouch
• Nitrogen Flushed Foil Structure
• Nine Month Shelf Life
• Sombrero Hole Punch

Fresh Gourmet’s flexible merchandising options for CRUNCHY TOPPINGS™ include:
• High graphics display case
• Pop-out stackable display case
• Free-standing and permanent display fixtures

For more information or to order, call our Customer Care Department (7 am to 5 pm Pacific Standard Time): (800) 632-9296.


ABOUT FRESH GOURMET

Fresh Gourmet, a division of Sugar Foods Corporation, is the number one brand of croutons sold in the produce department. Long known for the innovative approach that inspired the original produce crouton, the Fresh Gourmet brand offers the largest variety of croutons available on the market today, and continues its forward-thinking tradition through the development of premium, all-natural stuffings, and toppings. For over 25 years, Fresh Gourmet has proudly delivered on its original mission—to drive sales in the produce department.

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